Behind the InClouds.

I’ve always loved beginnings – that weird, exciting moment when an idea’s just a flicker but feels like it might actually go somewhere.

For the past 15 years, I’ve mostly worked with startups that later grew into well‑known brands, and what drew me in was that early, messy energy – people putting their hearts into building something from the ground up.

A Journal Born From Real Family Life

Over time, I realized what truly fuels me is creating something from the heart – something that makes a difference in the everyday lives of families and children.Inspired by my two girls, my love of journaling, and our beautifully chaotic home, I created InClouds Journal – a playful, heart-led space that helps kids express themselves, grow confidence, and build tiny daily habits that make a big difference.

Made for Real Kids, Real Families

We live in a dopamine-fueled world where kids and adults are constantly pulled in a hundred directions. Between screens, schedules, and nonstop stimulation, little minds can get overwhelmed fast. I wanted a tool that fits real family life: something playful, bite‑sized daily habit kids can do on their own that also sparks conversations between you and your kids, helps you get to know each other better, fires up their imagination, and helps them put thoughts and feelings into words.

Tiny Habits, Big Impact

InClouds. Journal gives kids a friendly space to return to every day. Little moments of reflection build gratitude, resilience, and confidence. Over time, those tiny habits help children understand themselves better – and help families feel more connected.

How InClouds. got its name?

The name InClouds. is a little shout-out to that feeling I’ve had my whole life – being up in my own little world of ideas. I see it as a space where fresh, creative thoughts always begin. It just felt like a perfect fit for what I see this brand becoming – a space that inspires imagination and helps bring a bit of calm, joy, and connection into everyday life – for kids and grown-ups alike.

WHAT EXPERTS SAY ABOUT INCLOUDS. JOURNAL
“InClouds. Journal for kids is a down-to-earth diary with beautiful illustrations. It encourages the validation of all feelings and the cultivation of an empathetic and benevolent view of oneself; a skill that is more than necessary for developing a positive relationship with oneself, especially in times of extreme self-criticism and unrealistic comparisons, particularly through social media and the world in which our children exist and grow. "
“It's a tool that every parent should have - gentle, stimulating, and structured to guide children through their rich emotional world in a creative, playful, and safe way, and strengthen their emotional intelligence. I particularly like that it is visually warm and appealing and expertly enables the integration of positive messages and feelings that actively completing the tasks evokes. As an educational professional, I believe this journal can authentically connect the child with their strengths, as well as further strengthen the relationship between the child and the parent."
"The InClouds. diary for children is much more than a simple journal. It represents a safe space where children can organize their impressions at the end of the day and express themselves freely. The questions are thoughtfully posed, guiding and directing enough while simultaneously leaving room for freedom and imagination. It is precisely this combination of structure and freedom that makes it special."
"Through my work with children, I see how important it is for them to have a safe and calm space to share their feelings. A place like that doesn’t ask questions, doesn’t judge, and doesn’t rush them. In a time when everything seems to change so quickly, giving kids InClouds. Journal to help them really understand and express their feelings is a wonderful gift."
"The InClouds. Journal first caught my eye with its bright colors and playful design. After flipping through just a few pages, I realized how thoughtfully it’s put together. Every detail works - each page, every sticker, and all those clouds that invite kids to dream, reflect, and express themselves. For my son and me, this journal has become part of our daily routine, and it’s brought us even closer."
  • Sandra
    Gestalt Psychotherapist
  • Iris
    Kindergarten teacher
  • Vesna
    Psychotherapist
  • Veronika
    Kindergarten teacher
  • Dragica
    Psychologist